bumble is an online networking/dating app that empowers the user as they connect and create relationships. An interesting feature of the app is that the woman "makes the first move" (initiates the conversation) when two people are matched for dating.
This mock campaign was designed with two goals in mind:
1.) to design a campaign that highlighted inclusivity and diversity
2.) to design a campaign that emphasized woman empowerment

This was a mock campaign for the dating app, bumble.
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